Born in West London, James Goldcrown is a self-taught artist/photographer now based in Los Angeles.
He left school at 17 years old and began working in a South London darkroom, leading him into a career as a fashion photographer. After 7 years in the industry, James left for Africa to create the documentary "To Die No More" which highlighted the AIDS/HIV epidemic. The film went on to win 2 awards and raised over £10,000 which was donated to the people featured in the film.
In 2007 James moved to New York and re-entered the fashion world. He began incorporating mixed media into his photography influenced by his previous days as a street artist in the early 90's.
His many projects led to his first show at Miami Basel, where his work sold out in 2 hours. Now internationally renowned for his Bleeding Hearts/Lovewall murals, he has collaborated with brands and companies such as, Toms, L'Oreal, Rag & Bone, Sephora, Island Records, Universal, MTV, Vogue, Bandier, Rimowa Luggage, Henri Bendel, Armarni and more.
In addition to being displayed across cities such as New York, Los Angeles, Miami, London, Shanghai and Tokyo, his work is also sold privately around the world.