Born in West London, JGoldcrown is a self-taught artist/photographer now based in New York & LA. 

JGoldcrown left school when he was 17 and started working in a South London darkroom, leading him into a career as a fashion photographer. At 24, after 7 years in the industry, JGoldcrown took a break and went to Africa to make the documentary "To Die No More" which highlighted the AIDS/HIV epidemic. TDNM won 2 awards and raised over £10,000 which was donated to the people featured in the film. 

In 2007 JGoldcrown moved to New York and re-entered the fashion world. He began incorporating mixed media into his photography influenced by his previous days as a street artist in the early 90's. In 2014 JGoldcrown started a workshop called The Shed Project which allowed people to interact in his studio space. In 2015 he had his first show at Miami Basel where his work sold out in 2 hours. JGoldcrown is now known internationally for his Bleeding Hearts/Lovewall murals that can be seen around New York, California, Texas, Miami & Chicago. The Lovewall has led him to work with brands and companies such as, Toms, L'Oreal, Island Records, Universal, MTV, Vogue, Bandier, Rimowa Luggage, Henri Bendel, Armarni and many more. His work is also sold privately around the world.